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Selling Real Estate- A New Option

Posted by Tony Zorzo
Tony Zorzo
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on Friday, 06 April 2012 in Global


A New Option to Selling Real Estate

Over the past 5 years the barter trade industry has been offering vendors a cost-effective marketing strategy to help achieve quick sales at best price outcomes!

By offering your property for sale with barter trade as an option you have the potential to attract the attention of thousands of business owners - many of whom are looking for investment properties. In many cases vendors who accept barter trade as an option achieve quicker sales.

For property developers selling a new development off the plan, initial sales via barter trade can set high benchmark prices, members of barter organisations, by leveraging their gross margin when using trade currency to purchase property, are generally willing to pay best price. The upside is that price point is established and on site sales activity will attract traditional cash market buyer activity.

Furthermore, using barter trade as a marketing tool can also reduce the number of unsold units at the end of an otherwise successful development. As an example of how effective marketing through the barter trade can be:

"A developer marketing a townhouse subdivision, to expedite the sale of all units in the development lists the remaining units with a trade currency deposit of 30% of the selling price. In only a few months the entire development is sold-down with trade members purchasing a large number of units, and without the developer having to reduce the selling price on less attractive units!"

Another major advantage to vendors is that sales can be achieved without excessive marketing costs.

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